As DP World continues to grow and we repeatedly announce results that outperform the industry, it is a good time to identify how we got here and what keeps us at the leading edge of world trade.
I want to introduce four principles that I believe are fundamental to the ongoing success of DP World. These principles have always been – and continue to be – central to every decision I make in business and I want them to become the foundation for our company’s culture.
The principles will define what we do and who we are. In time, DP World will come to be known for the shared values of our people. It is as much about our actions as it is our attitude. Creating a common culture will help to build our entire ‘brand promise’ – how we present ourselves to the outside world and how we are perceived. Consider this process as a journey, beginning now with the adoption of the below principles and moving towards the positioning of DP World on the global stage.
You will see that the overarching theme is one of growth. DP World is a business, and our continued success depends on growth. And growth extends beyond our balance sheet, to encompass the development of our people, our industry and the economies and communities where we operate.
I encourage you to live these principles and support building our DP World culture.